Nectar
Web Figma Adobe Suite
Nectar is a project for my Information Architecture class at SCAD.
Due to the ongoing pandemic, our team managed to create a meaningful product completely online.
For this class, the prompt was “Digital Twin“
Nectar won:
Gold in Digital Tools and Utilities 2021, Student
Gold in Website Design 2021, Student
Gold in Digital Design for Social Change 2021, Student
Gold in Interactive Design 2021, Student
Silver in UX, Interface & Navigation 2021, Student
Silver in UX, Interface & Navigation 2021, Student
Silver in Websites Design for Social Change 2021, Student
Silver in Innovative Use of Mobile Technology 2021, Student
Silver in Mobile Interaction & Experience 2021, Student
Honorable Mention in Interaction Design for Social Change 2021, Student
Honorable Mention in Apps for Social Change 2021, Student
What’s Nectar?
A content and data management platform for food businesses that aid in communicating with customers through direct messages and conducting qualitative research through a digital twin of their customer base.
My Role
In this project, I was responsible for researching, implementing, and executing the project as well as visual branding and creating the high fidelity version of Nectar.
Delivered
Primary research, secondary research, concept development, user journeys, prototypes (HUD interface).
Duration
10 Weeks
March 2020.
Tools
Figma Adobe Suite Google hangout.
Independent food businesses struggle to engage with and develop an understanding of their customers in digital environments.
Why?
Because 45% of the small business owners don’t have the ability to identify customers across shopping trips.
How Might We…
Design comfortable communication between customers and business owners that continues to maintain the mutually beneficial and meaningful relationship with a sense of community using digital twins?
Solution
Impacts & Outcomes
Nectar provides food businesses with a conversational touchpoint, that enables customer engagement through direct messages and customer understanding through qualitative research and data visualization.
p.s. Check our chatbot AI our team developed!
Get direct analysis and personalised tips to improve your business
All incoming messages from customers are collected and organized on nectar. Trends are created on similar responses. Specific questions that need to be reviewed will directly go to your phone so you can respond to them on the fly.
Conduct research catered to you
Whether a poll or a survey, nectar connects it to your chatbot for easy access to customers. You can also add fun facts or memes to create a special connection with them even online.
Get local trends to see what’s best
Users will be able to understand customers in their area would enjoy and implement it towards their own business.
We’ll analyse for you
Your results will be organized and visualized for you, so you can easily view what’s on your customer’s minds.
Research Overview
Current Problem
Independent food businesses struggle to engage with and develop an understanding of their customers in digital environments.
53 Surveys with 92.5% ages between 18-24
10 millennial customer interviews
3 local food business interviews (Bodega, Starland Yard, and Collins Quarter in Savannah, GA
3 competitive analysis on current solutions in the opportunity space (Podium, Fivestar, Drop)
Key research Insights
What customers who goes to local food businesses are looking for?
1) Support the local community.
2) Interpersonal connection
3) A comfortable way to connect with businesses.
What are some concerns from local food businesses?
1) Unable to get qualitative data other than off chance in-person communication.
2) Customer engagement guarantees success but current engagement with customers is limited.
Customers are only willing to share their low-risk information like their order history and preferences with their privacy guaranteed.
Businesses have specific questions they want customer input on.
This is what we came up with based on our research
Our persona is based on our target audience, small food business owners
Mike is a business owner who is not sure what to do exactly do be successful in his new brunch cafe
With all our developments and countless ideating process, we came up with the user scenario of Nectar
Core Functions
Gather
Systematic qualitative data collection and practical advice for businesses to act on quickly.
Collaborate
Connecting with customers to find solutions and make decisions customers will appreciate together.
Inform & Engage
Using chatbots within a existing platform to enhance comfortability with customers sharing their preferences.
Personal
Customizable content in data visualization to best fit each business’ interest.
User Testings
Final Visuals and Blueprint
Key Takeaways
This was my first time doing a whole project remotely. It was a bit uncomfortable at first since we couldn’t meet face to face for our meetings. However, as time past we all became more comfortable, getting used to the online meetings. By the end of the quarter we were able to finish our product with confidence with great teamwork!